The rise of ‘Adultoween’ and how adults are driving Halloween spending

Subscribe: Apple Podcasts • Spotify Halloween is no longer just for children trick-or-treating. The holiday has transformed into a multi-billion-dollar season increasingly fueled by adult consumers. On the latest episode of the Modern Retail Podcast, senior reporter Gabi Barkho explores the “Adultoween” phenomenon alongside Katherine Cullen, senior retail analyst at EY, and Danielle Sporkin, senior vp of media and marketing at Ferrero North America.Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.