As more surfaces become ad inventory, the economics get complicated

Subscribe: Apple Podcasts • Spotify Ads have broken containment. They’re no longer confined to TV commercial breaks, billboards and magazine pages. Brands are increasingly integrating ads in between pictures of friends on social media, in ChatGPT search results, smart refrigerator screens and even car dashboards. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.