Government amends e-commerce rules to check price manipulation, dark patterns, fake sponsored listings

New e-commerce rules will take effect from January 1, 2027. These amendments aim to strengthen consumer protection and transparency in online transactions. E-commerce entities must now partner with the National Consumer Helpline for grievance redressal. Clear disclosures for sponsored listings and prior pricing are mandated by the updated regulations. The government seeks to foster a balanced and accountable digital marketplace for all.