Director of Search Marketing

To drive search acquisition and visibility strategies, the full-time salaried Director of Search Marketing will manage paid search, SEO, and AI search initiatives while collaborating with cross-functional teams to enhance customer engagement and optimize marketing investments remotely. Key responsibilities Own and optimize Candela's Paid Search and SEO strategies to drive qualified demand and increase visibility across various channels Develop and implement AI search and Answer Engine Optimization strategies to improve representation in emerging search platforms Establish KPIs and measurement frameworks to track performance and provide actionable insights to marketing leadership Required qualifications Bachelor's degree in Marketing, Business, Communications, Analytics, Digital Media, or a related field Minimum seven years of experience in Paid Search, SEO, performance marketing, or digital acquisition Deep expertise in Google Ads and strong understanding of Microsoft Advertising platforms Demonstrated experience in developing enterprise-level SEO strategies and managing significant Paid Search budgets Familiarity with analytics tools such as Google Analytics 4, SEMrush, and Ahrefs