Snappy Roughly Doubled Its Book Rate for Qualified Opportunities by Selling on Buying Signals with ZoomInfo

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Snappy, a global corporate gifting platform, roughly doubled the book rate for its qualified opportunities, from closer to 30% to closer to 60%, after rebuilding its prospecting around real-time buying signals, according to the company. Snappy never struggled to find the right companies. The problem was knowing the right person inside each one, and the right moment to reach them. Because