Migrating your Audiences from Mailchimp to Campaign Monitor

A quick, easy guide for migrating your audiences from Mailchimp to Campaign Monitor. If you’re a Mailchimp user looking to migrate to Campaign Monitor, we’ve put a detailed tutorial together on how you can easily make the switch, allowing you to continue your marketing efforts without missing a beat. Read on for a step-by-step Mailchimp migration guide. Why switch to Campaign Monitor? Campaign Monitor has been delivering a powerful yet easy-to-use email marketing solution to small businesses for over 20 years. While other platforms focus on building out an omnichannel solution (at an increased cost), Campaign Monitor continues to provide email marketers with mobile-ready and customizable email templates, smart and simple tools for marketers of all experience levels, and friendly support and deliverability teams. Beyond getting access to our carefully-curated platform of email marketing tools, we also offer: Award-winning worldwide support A dedicated, experienced deliverability team Flexible pricing – plans start at just $13/month If you’re not sure about committing to Campaign Monitor, we offer a free trial for you to look around and give it a test drive. Steps for migrating your Mailchimp audience to Campaign Monitor Step 1: Log into Mailchimp and export your audience Select which audiences you’d like to migrate to Campaign Monitor. Then, select “Export Audience” to collect your users quickly and easily. Step 2: Download CSV file Now that Mailchimp has generated a file that you can export, select the “Export as CSV” button to download your list. Note: It can take some time to generate the CSV if you have a large list. Once the file is generated, you’ll have a CSV file that looks like this when you open it: Step 3: Log into Campaign Monitor and create your list Once you have your CSV file, it’s time to head over to Campaign Monitor. Log into your Campaign Monitor account here. If you don’t already have an account, you can sign up for one here. Creating an account is free, so you can test out the platform for yourself before paying. After you log in, click the “Lists & subscribers” tab from the top menu. You’ll see an option to create a new list. Select “Create a list” to begin. Then, name your list and click “Continue to import”. Step 4: Import your list Find the CSV file you exported from Mailchimp and drag the file into the box shown in the screenshot below. Dragging the file in will automatically start the file upload. Step 5: Match customer data Map the fields in your Mailchimp CSV file to custom fields in Campaign Monitor. If you already have fields in your list that match the fields in your CSV file, Campaign Monitor will automatically match them for you. You have now successfully imported your Mailchimp Audience into Campaign Monitor! If you have more than one audience in Mailchimp that you want to import to Campaign Monitor, you will need to follow the tutorial above for each audience. Learn how to do even more on Campaign Monitor by visiting our Campaign Monitor 101 video collection. Mailchimp migration glossary Email marketing providers all have their own words and phrases for features and attributes on their platform. Use the glossary below to translate from Mailchimp to Campaign Monitor. Audiences → Lists Mailchimp refers to their lists as “audiences”. The key thing to know is that an audience is basically just a list where your data is stored. Note: Audiences are identified as lists in Campaign Monitor. Subscribed contact → Subscriber Someone who has opted in to receive your email marketing campaigns. Note: Contacts are identified as subscribers in Campaign Monitor. Unsubscribed contact Someone who opted in to receive your email marketing campaigns, but has unsubscribed since then. Non-subscribed contact Someone who has interacted with your online store, but hasn’t opted in to receive your email marketing campaigns. Tags → Custom fields Tags are labels you create to help organize contacts. Tagging lets you bring your own contact structure into Mailchimp, letting you label contacts based on data you know about them. Note: Tags can be uploaded as custom fields in Campaign Monitor. Groups → Segments Groups are separations in your list based on subscriber interests and preferences. Note: Groups are identified as segments in Campaign Monitor. Wrap up If you’re looking to switch your email marketing provider, migrating your lists and joining Campaign Monitor couldn’t be easier. Have questions? Check out our support page for more information on how to switch. Editor’s note: this post was updated for accuracy and freshness in May 2026. The post Migrating your Audiences from Mailchimp to Campaign Monitor appeared first on Campaign Monitor.