Senior Content Marketing Manager

Owning Instrumentl's content ecosystem, the full-time Senior Content Marketing Manager will develop the editorial vision and brand voice, drive SEO and organic growth, and manage full-funnel content initiatives in a remote setting. Key responsibilities Partner with product and agencies to enhance SEO and GEO traffic while guiding keyword and topic strategy Steward the editorial vision across various channels, building a content calendar and producing high-quality original research and flagship pieces Collaborate on ad campaigns and nurture sequences while setting up AI workflows for efficient content creation Required qualifications 6+ years of experience in content marketing or content strategy Proven ability in managing both demand-generation and brand-building content Fluency in SEO and GEO, including keyword strategy and on-page execution Strong writing skills with a keen editorial judgment Capability to quickly develop subject matter expertise through research and interviews