Mixed-use overhaul pitched for neighboring Gwinnett office parks

Mixed-use overhaul pitched for neighboring Gwinnett office parks Josh Green Mon, 04/27/2026 - 16:49

Metro Atlanta’s trend of revamping older office parks into walkable, live-work-play hubs could continue on a large scale in the western fringes of Gwinnett County.

Developers are planning to remake two neighboring, Norcross office hubs near the intersection of Holcomb Bridge Road and Peachtree Industrial Boulevard into a “vibrant, pedestrian-oriented, mixed-use” venture soon, according to Development of Regional Impact paperwork filed Friday with the Georgia Department of Community Affairs.

The “underutilized” properties in question are Jefferson Plaza at 3169 Holcomb Bridge Road and The Station at 3081 Holcomb Bridge Road, per filings made by a Chamblee-based LLC called Crooked Creek Development Partners.  

The mixed-use proposal would span 18.65 acres but requires rezoning from an OI (or office-institutional) to CX (mixed-use development) designation. It has yet to be given a project name, per the DRI project overview. 

Rough overview of the nearly 19 acres included in both Norcross office parks in western Gwinnett. Google Maps

Section of the mixed-use proposal site called The Station, as seen in 2023. Google Maps

Timelines call for completing the first phase of the Norcross project in 2027 and the full scope by 2028. 

The development calls for 320 luxury multifamily residences wrapped around parking and 30 for-sale townhomes, both fronting Crooked Creek and its “flanking mature tree canopy from the south,” per the DRI paperwork. 

Portions of two existing buildings at The Station would be used to create 16,100 square feet of street-level restaurant and neighborhood retail. 

Plans also note that more than 126,000 square feet of office space would be included. 

Jefferson Plaza at 3169 Holcomb Bridge Road. Google Maps

The Norcross proposal wouldn’t be the first of its kind, generally speaking, to pop up lately.

According to a new analysis by national apartment search platform RentCafe.com, metro Atlanta has climbed to the eighth biggest market for future office-to-residential conversions in the nation, with a bump of 18 percent over the past year alone. 

More than 2,600 residential units are in the pipeline at metro Atlanta conversion projects right now, per the analysis. 

Numerous examples of office-park conversions are in various phases of development from Sandy Springs (the massive Embassy Row project) and Brookhaven (the $605-million Northbend proposal) to Alpharetta (Portman’s Brookside Village, among others) and beyond. 

The development tactic—while often expensive and time-consuming—is part of a broader national trend to sop up excess office space and activate underused property following the COVID-19 pandemic. 

Location of the Holcomb Bridge Road properties in question, in relation to downtown Norcross, the Interstate 285 Perimeter, and Peachtree Industrial Boulevard (Ga. Highway 141). Google Maps

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Tags 3169 Holcomb Bridge Road 3081 Holcomb Bridge Road Georgia Department of Community Affairs Crooked Creek Development Partners Crooked Creek DRI Development of Regional Impact Norcross Development Norcross News Gwinnett County Gwinnett County Development Gwinnett County News Peachtree Industrial Boulevard OTP Atlanta Suburbs Atlanta Suburban Development Atlanta Office Parks Gwinnett County Office Parks Atlanta Office Space OTP Office Space Gwinnett County Office Space Jefferson Plaza The Station Atlanta Mixed-Use Mixed-Use Development Images

Location of the Holcomb Bridge Road properties in question, in relation to downtown Norcross, the Interstate 285 Perimeter, and Peachtree Industrial Boulevard (Ga. Highway 141). Google Maps

Section of the mixed-use proposal site called The Station, as seen in 2023. Google Maps

Jefferson Plaza at 3169 Holcomb Bridge Road. Google Maps

Rough overview of the nearly 19 acres included in both Norcross office parks in western Gwinnett. Google Maps

Subtitle Norcross proposal calls for turning underutilized properties into “vibrant, pedestrian-oriented” communities Neighborhood Norcross Background Image Image Before/After Images Sponsored Post Off